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The NCU Office of Communications and Advancement has created an official NCU
style guide. Having guidelines in place will help ensure consistency and professionalism
in the way we share news and information.
What the Style Guide Is
The guide covers writing best practices for newsletters, press releases, presentations,
all-employee emails, and other official communications. You should use these guidelines
when communicating on behalf of NCU, such as if you're hosting a conference or giving
a presentation at a conference where another writing style isn't already mandated.
The guidelines will be used by marketing and communications staff when writing and
editing content.
What the Style Guide Is Not
The guide isn't relevant to academic or teaching work. It doesn't replace APA style
where you've been using it. It doesn't affect your communications with students, peers,
or colleagues. It's not retroactive – that is, you don't need to update existing documents
or presentations.
Please connect with me at kstober@ncu.edu or on Teams if you have any questions about
the style guide.
NEW WRITING STYLE GUIDE
FOR INTERNAL AND EXTERNAL
COMMUNICATIONS
KATE STOBER, SENIOR MANAGER, UNIVERSITY COMMUNICATIONS
NCU HAPPENINGS | WINTER 2020
